Strategy01
E-commerce leadership
- Running e-commerce departments
- Roadmap, UX/UI, conversion & A/B testing
- Team and vendor management
Mathieu Plessis
Landes / Basque Country — France
E-commerce
& AI
architect.
I design sales platforms that convert, and AI systems that take the workload off your teams.
Let’s talk about your projectExperience18years in e-commerce
Agency2008Lanaworks founded
Retention100k+customers in the database
Growth1 M€+monthly revenue supported
(01)Profile
From online retail to intelligent systems architecture.
Since 2008, I have built and grown online stores, from DNVBs to brick-and-mortar companies going digital. I hold strategy, UX, technology and acquisition together.
Today I add an AI layer: agents, automations and custom tools, integrated into existing sites and processes, to free up time and make execution reliable.
(02)Expertise
Three levers, one architecture.
Growth02
Acquisition & retention
- SEO, SEM, CPC campaigns
- Marketing automation & CRM
- Data analysis (Google Analytics)
Technology03
Platforms & security
- Custom websites and online stores
- Hosting, maintenance, security
- Migrations and ERP / CRM integrations
(03)AI architect
Designing AI like a building: structure first.
01
Scoping & use cases
Find where AI creates measurable value: support, content, catalogue, operations. Quantify before building.
02
Agents & automation
Multi-step workflows, tool-using agents, orchestration across LLMs, APIs and business tools, with guardrails and oversight.
03
Knowledge & data
Document bases, RAG, structured product and customer data for reliable, sourced answers.
04
CMS & e-commerce integration
Plug AI into WordPress, WooCommerce and other CMS without breaking what exists, within a secure framework.
05
Governance & reliability
Evaluation, cost, privacy, traceability: AI that works in production, not a demo.
TechnologiesThe tools, models and languages I build with.
Claude
Claude Code
Anthropic
OpenAI
Codex
MCP
Flutter
Apple
Ubuntu
MariaDB
Shoppingfeed
Symfony
WordPress
VS Code
PrestaShop
Amazon
Brevo
GitHub
(04)Experience
18 years of building and leading.
Founder — web & e-commerce agency
Custom websites, e-commerce platforms, hosting, development, marketing automation, SEO and security. Supporting brands from DNVBs to brick-and-mortar companies.
Co-founder & Ecommerce Manager
B2B textile import-export, moved to a 100% e-commerce model.
Fire instructor
Aircraft and airbase fire safety, crew rescue, CBRN risk. Team leadership, deployment in Chad. A culture of rigour and procedure.
(05)References
Selected projects.
E-commerce · Fashion
Superdry
A tailor-made build
- E-commerce website development on PrestaShop
- Bulk import of more than 18,000 products
- Processing of 90,000+ photos
- Synchronisation with the point-of-sale software
- Marketing automation
Watchmaking
Semper & Adhuc
An online boutique at the service of time, between watchmaking tradition and modernity.
- PrestaShop CMS
- Tailor-made online store
- Integration of the art direction
- High-performance VPS server hosting
- SEO
Sport · USA
Wellputt Golf
Golf training concept based in Miami, currently fundraising.
- Development of a complete e-commerce ecosystem
- Digitalisation for international expansion
- E-commerce web solution and international rollout
- Logistics hub, API, Amazon marketplaces
- ERP / CRM / marketing automation
Furniture · Decor
Hømifab
A tailor-made e-commerce infrastructure for a design furniture brand.
- Consulting & feasibility studies
- Visual identity creation
- Infrastructure & hosting
- E-commerce development on PrestaShop
- ERP & flow management, maintenance & consulting
Strategy
- E-commerce leadership
- UX / UI
- Conversion & A/B testing
Acquisition
- SEO / SEM / CPC
- Marketing automation
- Google Analytics
Technology
- PHP / Symfony / WordPress
- Flutter mobile apps
- Ubuntu · MariaDB · security
Artificial intelligence
- Agents & workflows
- RAG & data
- CMS integration
(06)Reviews
What clients say.
4.9/5
12 client reviews · since 2018
WordPress / digital strategy
★★★★★
Claire M.
A clear site that’s easy to manage
Mathieu supported us through the redesign of our WordPress site and the structuring of our digital strategy. Exchanges were smooth and the recommendations very concrete, particularly on user experience, organic search and security.
PrestaShop / conversion
★★★★★
Julien M.
A store designed to convert
The support on our PrestaShop store helped simplify the buying journey, better organise the catalogue and make performance tracking more reliable. We particularly appreciated the approach, which is technical, commercial and conversion-oriented all at once.
PrestaShop / migration
★★★★★
Sophie B.
A migration carried out with method
Our e-commerce migration to PrestaShop was carefully prepared, from data transfer to pre-launch checks. Mathieu also anticipated SEO, security and order continuity issues, which reassured the whole team.
WordPress / SEO
★★★★★
Thomas L.
A complete digital partnership
Beyond WordPress development, Mathieu helped us clarify our content, our acquisition and our performance indicators. His cross-functional view of the web, SEO and e-commerce organisation saved us a great deal of time.
PrestaShop / marketing automation
★★★★★
Nadia P.
Automations that are genuinely useful
Mathieu designed automation scenarios suited to our customer cycle and order volume. The flows are more reliable, follow-ups better targeted, and our team can focus on high-value operations.
PrestaShop / maintenance
★★★★★
Antoine G.
Solid, pragmatic expertise
Mathieu stabilised our PrestaShop environment, strengthened security and prioritised improvements by business impact. The initial schedule had to be adjusted on a complex work package, but communication remained transparent and the result meets our expectations.
E-commerce / AI
★★★★★
Élodie R.
AI integrated with discernment
We were supported in identifying realistic AI use cases for our e-commerce business, notably content production assistance and customer request analysis. Mathieu was able to frame the uses, the human controls and the performance goals.
Flutter / mobile e-commerce
★★★★★
Mehdi L.
A mobile app consistent with our store
Mathieu helped us scope a Flutter app connected to our e-commerce ecosystem. The mobile journey, catalogue management and checkout steps were designed to stay simple, fast and consistent with the website experience.
PrestaShop / analytics
★★★★★
Camille D.
Decisions driven by data
The overhaul of our dashboards and analytics tracking gave us a much clearer view of acquisition and conversion. Mathieu links data to business stakes and suggests actions that the whole team can understand.
AI / e-commerce automation
★★★★★
Hugo F.
An AI prototype turned into a business tool
Mathieu scoped and then led an AI assistant meant to speed up some e-commerce catalogue tasks. The attention paid to answer quality, validation and integration into our processes enabled quick adoption by the team.
Flutter / customer experience
★★★★★
Laura S.
A well-managed Flutter project
Our Flutter app needed a clearer product direction. Mathieu brought marketing needs, technical constraints and user expectations together to prioritise a mobile roadmap that is genuinely useful for e-commerce growth.
E-commerce / AI / Flutter
★★★★★
Romain L.
An end-to-end e-commerce vision
From online sales strategy to the Flutter app, including automation and supervised AI features, Mathieu gave us a coherent vision of the whole project. His experience makes it possible to arbitrate quickly between ambition, budget and customer impact.
(07) Contact
Let’s build